|
Books of Interest
|
Advertising on the Internet, 2nd Edition -
Internet advertising is still a business finding its legs, but it is already an
important part of most successful commercial sites. And for companies that are
not Web-based, the Internet is now an important medium to consider for marketing
strategies. |
|
Web Advertising and Marketing - This revised
edition includes everything needed to launch a successful Web marketing campaign
and bring a business online. For one-person operations or multinational
corporations, this book provides the necessary Web marketing strategies to make
any online presence a profitable hot spot.
|
|
|
Advertising and the World Wide Web - It is
very difficult to get hold of a copy, but it is definitely worth it! It takes
you around the world of web ads and how each consumers react to them. The Authors
conclusion though tend to underestimate all the other papers that were published
in the book. Well deserved 5 star. |
|
|
