Promoting your Website > E-mail Marketing
 


Articles of Interest

    E-mail etiquette - Composing e-mails that are properly formatted will put you ahead of 90% of the competition.
    Purchasing e-mail lists - Ever see those ads that offer 1,000,000 e-mail addresses for $50? You'd be surprised how many are scams.

Off-Site Articles (New window will open)

    Writing Killer Headlines - This man says you can increase your sales by 1700% -- just by changing your headline. Learn the "secret code" that you can use to make it happen for you.

Books of Interest

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns - Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective!

E-Promotions : The Value of E-Mail Marketing - This monograph brings together two distant worlds: the volatile and hyper-aggressive milieu of e-mail commerce and the practices of a traditional, multilateral institution.

E-mail marketing - Using Email to Reach Your Target Audience and Build Customer Relationships